Tree Lighting Celebration
A Recap of the 36th Annual Virtual Tree Lighting Celebration
For the first time in 36 years, the annual Tree Lighting Celebration hosted by Adopt-A-Family of the Palm Beaches, Inc. was held online, without the traditional venue, music, or dinner. But faithful Adopt-A-Family supporters still turned out in full force for the one-hour livestream event, the agency’s single largest fundraiser, held the evening of Tuesday, Dec. 1.
The virtual Tree Lighting Celebration not only captured and conveyed the heart of the agency’s work with homeless and at-risk families in Palm Beach County, it raised more than $700,000 – a remarkable and generous showing of support from the community.
Held in real-time, a live auction featured a three-night stay at the Blackberry Farm resort in the Smoky Mountains; a two-night golf package at the Old Palm Golf Club; a 38-bottle dual-zone wine cooler (including 12 red and 12 white wines); a private wine tasting event; and a sunset champagne and dinner cruise. The silent auction was held over 21 days through an online portal specifically designed to facilitate bidding. Silent auction items included gift baskets, luxe holiday decorations, dining certificates, and stunning orchid arrangements, a hallmark of the event.
As always, the focus was on the families Adopt-A-Family serves. Through previously recorded videos, Tree Lighting Celebration attendees got to meet the people who benefit from agency programs. One grandmother said Project Grow, the agency’s afterschool/summer program, is like “sunshine” for her young grandson. Another resident shared how she found refuge and understanding at Adopt-A-Family, after surviving traumas that included domestic violence and the death of a child. The final video took viewers inside Julian Place, Adopt-A-Family’s new 14-unit townhome community for at-risk families whose children attend nearby Highland Elementary School.
“This has been a unique year in a number of ways,” said Adopt-A-Family CEO Matthew Constantine. “There have been changes that no one ever expected, and we are receiving calls from people who would have never needed our services had a worldwide pandemic not happened. We are grateful to have the continued support of our community and some very special donors. They remain committed to our mission and the work we do. Their support enables us to be here for the families of our community when they need us most.”
To get a behind-the-scenes look at our first-ever Virtual Tree Lighting event, check out our blog!
2021 Tree Lighting Celebration Announcement
The 2021 Tree Lighting Celebration will be held Tuesday, December 7, 2021. Save the date.
If you missed the Virtual Tree Lighting Celebration, you can check it out anytime on YouTube: